Amir Khan is one of the top stars of the Bollywood who has been credited with the title of "The Perfectionist" for the kind of excellence he tries to achieve in every endeavour. He is a class apart whether it is Lagaan or Taare Zameen Par (both were the India’s official entry into the Oscars.)
One of his recent pet projects Taare Zameen Par has won him accolades from various sections of the society (parents, teachers, school principals). Amir Khan, in an interview to a private TV news channel, said that the movie got a standing ovation during special screening in Seattle, USA.
Here are some of the marketing lessons we can learn from him:
1. Focus & Dedication
Amir Khan is known for the fact that he does only one movie in a year, and that movie is always a hit, away from the league and a blockbuster. Ghajini,his latest movie released on 25th December, is also this year’s biggest blockbusters. He works with dedication on one film without diverting his efforts towards other projects (movies)
2. Brand Mark (developing viral idea)
His brand mark was the Ghajini Hairstyle, within few days many – a lot many youngsters were spot having it,
3. Special Marketing Team
He had a dedicated special marketing team to support him in every aspect of marketing. A good thing that means you should have specialized team for each function.
4. Special Screening before release (product testing)
He had a pre-launch testing with the audience and made changes based on their feedback.
While Gajhini was a super duper it, I never got a chance to watch it. And I will never got to watch it again.