Learning marketing lessons from Bollywood Actor, Amir Khan

Amir Khan is one of the top stars of the Bollywood who has been credited with the title of "The Perfectionist" for the kind of excellence he tries to achieve in every endeavour. He is a class apart whether it is Lagaan or Taare Zameen Par (both were the India’s official entry into the Oscars.)

One of his recent pet projects Taare Zameen Par has won him accolades from various sections of the society (parents, teachers, school principals). Amir Khan, in an interview to a private TV news channel,  said that the movie got a standing ovation during special screening in Seattle, USA.

Here are some of the marketing lessons we can learn from him:

1. Focus & Dedication

Amir Khan is known for the fact that he does only one movie in a year, and that movie is always a hit, away from the league and a blockbuster. Ghajini,his latest movie released on 25th December, is also this year’s biggest blockbusters. He works with dedication on one film without diverting his efforts towards other projects (movies)

2. Brand Mark (developing viral idea)

His brand mark was the Ghajini Hairstyle, within few days many – a lot many youngsters were spot having it,

3. Special Marketing Team

He had a dedicated special marketing team to support him in every aspect of marketing. A good thing that means you should have specialized team for each function.

4. Special Screening before release (product testing)

He had a pre-launch testing with the audience and made changes based on their feedback.

While Gajhini was a super duper it, I never got a chance to watch it. And I will never got to watch it again.

One response to “Learning marketing lessons from Bollywood Actor, Amir Khan

  1. hello sandeep the article u posted on ur blog has represented the real marketing funda used by very intellectual filmmaker.

    AAMIR KHAN is one of them. that’s y media call him PERFECTIONALIST.
    he study the market very well.earlier he was out of limelight now he understand what market demands.

    his forthcoming film is set to release ” 3 IDIOTS” interesting to watch aamir in comic role n more important 3 idoits is directed by ace director MR RAJ KUMAR HIRANI, munna bhai frame director very intellectual film maker i guess.

    THE 3 times national award winner DIRECTOR MADHUR BHANDAKAR IS ALSO KNOWN FOR EXCELLENCE RESEARCH PROCESS IN HIS MOVIE like we saw in past SATTA, CHANDNI BAR, PAGE 3, TRAFFIC SIGNAL, FASHOIN, COOPERATE n now JAIL is set to release this month.

    HE used research methodology in his films i guess what u think?????

    devain

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