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No need to smile, unless you are invited…? November 13, 2009

Posted by Sandeep in Technology, Whining.
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I am upset. I am upset the way google launches its products. I am really upset with the “Invite” marketing gimmick. Why offer a half baked product to a selected privileged consumers, instead of offering the full fledged version to all. I think google has a big marketing department that thinks this is the only way to create hype.

It is publicity my dear. Good or bad, it is publicity.

First all, my predictions, Google wave will fail. It is too confusing for the common person who just wants to send a simple message and nothing else.

Now, I am a user of Orkut. No, really, I am. Only because all of my friends are at orkut. Facebook I think is much more sophisticated. Orkut is slow, dysfunctional and old. They are coming out with a new Orkut. I was waiting for it. And yeah, you need to be invited to use the new orkut. I am really upset.

And yeah Maruti is coming out with a new Car, you need to be invited to test drive it. And yes, our Pakore (snacks) wale uncle (snack maker) has new offering of new pakoras (snacks), hey again you need to be invited to taste them.Our City Muncipaplity has a new public tansport system launch in a few days time, guess what you need to be invited to try it out. I guess and I pray not all the organizations start doing this. (We have already seen commercialization of this, reportedly you can buy “Wave” & “Gmail” invites at eBay or other auction sites)

My message to google: Hey buddy I know you are pretty big organizationa and one consumer experience won’t ruin your repo. But for the sake of it, please, please stop making me feel inferior & “left out” by adopting “Invite only” policy. and yes this is the only reason I don’t use your Gmail system.

Why you cant sue a movie director or producer for a bad movie? January 6, 2009

Posted by Sandeep in Question & Answers.
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2404768747_3eaf3a10d6 If a company that makes a faulty light bulb can be sued by consumers then why can’t a film company that makes a horrible film meet the same fate?

After all, both the cases amount to cheating the consumers of his hard earned money and in both the cases, guilt can be scientifically proven – a bad film is preceded by misleading advertising and promotions promising… all together a different content and experience. Further, Lack of coherent script and character development and logical flow of story can be easily proven even if garish use of colours, tacky props/sets, insipid acting and ear drum shattering sound are debatable

- Amit Mehra, CEO/Film Producer at Amit Mehra Productions

Here is the answer I posted at Linked-In Q & A (Link to the actual answer)

Answer: Sir, you have asked an interesting & thought provoking question. I am impressed. Here is my explanation. I put forward 7 theories to answer this question.

1) Indirect Nature of Product & Service
You can hold a bulb right in your hand, but you cant sing with the actress right in the movie. Essentially it does not matter if the movie has a poor props or sets, but a light bulb that you purchased yesterday from the local store holding in your hand which is not working really hurts (if your money is really that hard earned)

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Vote for Taj, Please… June 15, 2007

Posted by Sandeep in Announcements, Current Affairs.
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Taj Mahal

NATIONAL SHAME

Indians will vote 1.5 crore votes for T.V. programs like Indian Idol. But for TAJ we have given only 5 lakhs votes only. India is a country with the population of 100 crore. It is really a shame for us.

Please vote for Taj…

www.new7wonders.com/